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"We are pleased to be cited in these influential reports and believe our inclusion reflects our ability to deliver high quality key and data security policy management solutions - critical elements of enterprise data security strategy," said Vikram Sharma, Founder and CEO of QuintessenceLabs. They highlight EKM as a growing category, with adoption ramping up with mainstream adoption expected in the five to 10-year timeframe. The reports provide valuable information security strategy guidance including the importance of interoperability and of implementing rigorous data security policies to reduce risk. QuintessenceLabs is one of only eight vendors listed by Gartner in the enterprise key management (EKM) category in each report. The Hype Cycle for Infrastructure Protection identifies technologies that help defend IT, with most developments targeting virtualized environments or advanced threats. The Hype Cycle for Data Security includes technologies that treat data as a "pervasive asset," whether in public or private clouds or on premises, and are adapting to the new landscape of increasing risks from hacking, fraud, data residency and changing compliance. The inclusion in these reports validates the company's offering of advanced quantum-based cybersecurity products that deliver the strongest keys, as well as comprehensive key and policy management capabilities. Gartner Hype Cycle methodology gives a view of how a technology or application will mature over time, providing a reliable source of insight to manage its deployment within the context of specific business goals.SAN JOSE, CA-(Marketwired - Aug 11, 2016) - QuintessenceLabs was recently identified in the 2016 Gartner Hype Cycle reports for both Data Security and Infrastructure Protection in the enterprise key management category. The Gartner Hype Cycles provide a graphic representation of the growth and adoption of technologies and applications-and how they are potentially relevant to solving real business problems and exploiting new opportunities. IT leaders must differentiate among many types of wearables to determine the right opportunities for investment.” (Source: Gartner, Inc., “Hype Cycle for Wearable Devices, 2016” by Angela McIntyre, Megan Reinhart, 18 July 2016). Neurometric research, when used with traditional market research techniques, such as eye tracking and focus groups, can yield better results to help determine the effectiveness of marketing campaigns and programs before millions of dollars are spent.” (Analysis By: Angela McIntyre)Īccording to the Gartner’s “Hype Cycle for Wearable Devices, 2016” report, “ Wearable electronic devices are deployed for their potential to improve efficiency and lower net costs.
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2016 GARTNER HYPE CYCLE HOW TO
Insights from neurometric research may be useful for learning how to better influence consumer purchasing decisions, improving brand perception, and increasing engagement of advertising and marketing communication. In terms of business impact, “ Neurometric data can inform decisions about content and style for advertising, product design, messaging and logos. Market research leaders should seize new opportunities in methods, tools and strategies to build brand value and improve customer experience.” (Source: Gartner, Inc., “Hype Cycle for Market Research, 2016” by Nick Ingelbrecht, 8 July 2016). According to the Gartner’s “Hype Cycle for Market Research, 2016” report, “ Traditional market research is facing challenges and opportunities from changes in customer behavior, multichannel interactions and new technologies.